May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities. Host Scott Robertson, CEO of RobertsonComm, has more than 25 years public relations and marketing communications experience with a wide range of consumer and business-to-business organizations including: the National Association of Music Merchants (NAMM), Hewlett Packard, Global Village Communications, Nextel Communications, Warner Music Group, The DVD+RW Alliance (including HP, Dell, Philips, Sony, Ricoh, Mitsubishi Chemical and Yamaha) and Cox Communications.
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There are thousands of brands out there all vying to be top in their categories. My company’s tag line and […]

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At its core, marketing is pretty simple.  Learn what customers want, deliver it better than anyone else and build a […]

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Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM. […]

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As we know, a publicity stunt is a planned event designed to attract the public’s attention to the event’s organizers […]

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In this day and age when it seems everyone is just waiting around to be offended by something YOUR company […]

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It’s big, it’s loud, it’s just like a teenager who won’t leave his/room, it’s E3 and your favorite inciteful roving […]

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If you’re a music artist in 2019, the world is very different today than it’s been.  There are no record […]


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