May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities. Host Scott Robertson, CEO of RobertsonComm, has more than 25 years public relations and marketing communications experience with a wide range of consumer and business-to-business organizations including: the National Association of Music Merchants (NAMM), Hewlett Packard, Global Village Communications, Nextel Communications, Warner Music Group, The DVD+RW Alliance (including HP, Dell, Philips, Sony, Ricoh, Mitsubishi Chemical and Yamaha) and Cox Communications.
View

Reputation comes from the Latin word reputationem, which means “consideration.” It’s how people consider, or label, you — good or […]

View

Marketing means a lot of different things to different people but everyone who does it long enough develops a few […]

View

It seems like every day is Halloween in the world of bad marketing with more creeps, ghosts and ghouls in […]

View

Understanding (aka comprehension) is the most desired outcome of effective communications. But a lot of companies are in a BIG […]

View

There’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new […]

View

Oh it’s all the rage in the gig economy, fractional executives.  That’s right, you too, can purchase a fraction of […]

View

Brand reputations are hard fought and won over time and usually the most valuable assets any business can possess.  After […]


  • © EnterTalk Media 2019. All Rights reserved