May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities. Host Scott Robertson, CEO of RobertsonComm, has more than 25 years public relations and marketing communications experience with a wide range of consumer and business-to-business organizations including: the National Association of Music Merchants (NAMM), Hewlett Packard, Global Village Communications, Nextel Communications, Warner Music Group, The DVD+RW Alliance (including HP, Dell, Philips, Sony, Ricoh, Mitsubishi Chemical and Yamaha) and Cox Communications.
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There’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new […]

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Oh it’s all the rage in the gig economy, fractional executives.  That’s right, you too, can purchase a fraction of […]

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Brand reputations are hard fought and won over time and usually the most valuable assets any business can possess.  After […]

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We’ve talked about the importance of using intelligence in marketing before. And there are some who think using artificial intelligence […]

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There are thousands of brands out there all vying to be top in their categories. My company’s tag line and […]

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At its core, marketing is pretty simple.  Learn what customers want, deliver it better than anyone else and build a […]

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Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM. […]


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