May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities. Host Scott Robertson, CEO of RobertsonComm, has more than 25 years public relations and marketing communications experience with a wide range of consumer and business-to-business organizations including: the National Association of Music Merchants (NAMM), Hewlett Packard, Global Village Communications, Nextel Communications, Warner Music Group, The DVD+RW Alliance (including HP, Dell, Philips, Sony, Ricoh, Mitsubishi Chemical and Yamaha) and Cox Communications.
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Did you know that more than 80 entities fought for your attention on Super Bowl Sunday and paid $5 million […]

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