May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities. Host Scott Robertson, CEO of RobertsonComm, has more than 25 years public relations and marketing communications experience with a wide range of consumer and business-to-business organizations including: the National Association of Music Merchants (NAMM), Hewlett Packard, Global Village Communications, Nextel Communications, Warner Music Group, The DVD+RW Alliance (including HP, Dell, Philips, Sony, Ricoh, Mitsubishi Chemical and Yamaha) and Cox Communications.
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If I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world […]

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You have to admire technology and its ability to solve mankind’s various problems. Many problems you didn’t even know you […]

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To me, marketing should always be great. After all, we’re telling powerful stories about the customer’s favorite subject — themselves […]

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Marketing is about a lot of things, but one of the biggest is transformation.  By providing cool products and services […]

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Reputation comes from the Latin word reputationem, which means “consideration.” It’s how people consider, or label, you — good or […]


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