PR works with media on reviews to build trust for the brands we represent. On the show today, is Scott Tharler, an award-winning tech journalist who has reviewed bazillions of tech products and services for Newsweek, Club Life Magazine, Gear Patrol, Maxim, Techwalla, Fodor’s Travel, Discovery News and many others. Also an author, podcaster (The Family CTO) and speaker, he’s especially drawn to devices dedicated to travel, audio and power, but considers himself a tech generalist, excited to share info about cool, practical gadgets (and non-tech stuff) with anyone who’ll listen. We dig into the paid aspects of journalism today and of course how marketers continue to get it wrong invading privacy and lacking empathy.
Podcasts, May The Best Brand Win
Ep 180 The Power of Media Reviews
You may also like
Getting privacy wrong ends the marketing relationship and THAT is very bad. We know that marketers can own and lead this discussion instead of...
It’s said that marketing is about creating great relationships. First, we make people curious, then they want to be enlightened and spend some...
Branding is better when you make the customer feel AMAZING — like they just got laid. My guest today, Deb Gabor has written the book on branding...
Add comment