Ep. 41 – Sam Ash

The world of music retail was forever changed in 1924 when Sam Ash opened his first store. Since then the family-run business is on its fourth generation and has grown to boast 45 locations at the time of this podcast release. This episode features content from the second through fourth generations of the Ash family as they describe their history, growth, and key to success in the retail market.


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NAMM’s resident Music Historian Dan Del Fiorentino and co-hosts Michael Mullens, and Elizabeth Dale examine the innovative creations, evolution of musical instruments, the changing world of music retail, music industry icons, and other topics covered in NAMM’s Oral History program. The NAMM Oral History program boasts over 3,000 interviews and is continually growing. For more information about NAMM’s Oral History program please visit www.namm.org/library