Ding — you have a new LinkedIn connection request. Few things can be as exciting! “Wow, they want to connect with little ol’ ME!,” you say as you click the ACCEPT button. And then, like clockwork, you get a template message from them selling their crap and completely ignoring who you are and your wants, needs, etc. Happens all the time and it’s really annoying. LinkedIn can be a very powerful tool, but you’d better use it correctly or you will wind up lonelier than Charlie Brown on Valentine’s Day. We’re gonna talk LinkedIn for real and I’m going to show you how to really use it well. We’ll also tackle who’s winning and losing this week on another fun-filled award-winning episode of May the Best Brand Brand on Entertalk.