As we know, a publicity stunt is a planned event designed to attract the public’s attention to the event’s organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. In PR, we know there are two types of people — stunt people and non-stunt people. So let’s dig into stunts and see which ones worked and which ones really didn’t. Plus, lots of companies out there winning and losing to cover on another post-vacation edition of May the Best Brand Win only on Entertalk Radio.