Episode 147: PR Beyond the Press Release


If I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, is changing and the PR profession is evolving past this tool into some interesting new areas. So we’re gonna talk about the past, present and future of PR and its primary weapon of choice, the press release. We’ll also swipe right and left on a few winners and losers in the marketing world this week and we’ll still have time to collect all of that Valentine’s Day love from fans and friends alike on another Valentine-worthy edition of May the Best Brand Win on Entertalk.

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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