Episode 148: The Confusion and Power Around Free Stuff

Now that we’re in full swing political season for the primaries, lots of stuff is being promised as “free”. Free has been used as a marketing hook since caveman days when that first hairy dude gave away an extra bone just to get you coming back to his cave. Free has power, but free can be confusing too and set some wild expectations. So we’re going to talk about free and when it benefits a brand and when it hurts one. We’ll also dig right into who’s winning and losing on another completely free and amazing episode of May the Best Brand Win on Entertalk!


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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.