Episode 155: The Dangers of Media Wordplay

You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audience.  Words matter.  Putting them together one way leads to a logical calm decision-making public.  Doing it another way, results in stores being cleaned out and people walking around on the street looking like walk-in extras for Doogie Howser, MD.  We’ll talk about the subtleties of word play — how they do what they do and how YOU can make sure they don’t do it to you or your family. (See what I did there).  We’ll also hit who’s winning and losing this week on another amazing and educational episode of May the Best Brand Win on Entertalk!


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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.