You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audience. Words matter. Putting them together one way leads to a logical calm decision-making public. Doing it another way, results in stores being cleaned out and people walking around on the street looking like walk-in extras for Doogie Howser, MD. We’ll talk about the subtleties of word play — how they do what they do and how YOU can make sure they don’t do it to you or your family. (See what I did there). We’ll also hit who’s winning and losing this week on another amazing and educational episode of May the Best Brand Win on Entertalk!