If you study marketing, you know about the four P’s. One of those P’s is PRICING. And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga. Per does price specific market research also called Predictive Demand Analysis(TM) and is an expert in what things SHOULD cost. We’re going to talk about pricing, baby and Per is going to show us the science behind it. We’ll also hit who’s winning and losing on another affordably priced, award-winning episode of May the Best Brand Win on Entertalk.