Episode 160: Making Sure Your Price is Right With Science

If you study marketing, you know about the four P’s.  One of those P’s is PRICING.  And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga.  Per does price specific market research also called Predictive Demand Analysis(TM) and is an expert in what things SHOULD cost. We’re going to talk about pricing, baby and Per is going to show us the science behind it.  We’ll also hit who’s winning and losing on another affordably priced, award-winning episode of May the Best Brand Win on Entertalk.


View all posts

Add comment

Your email address will not be published. Required fields are marked *

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.