Episode 173: Let’s Make This Interesting

The currency of marketing has always been how interesting a particular product, service or company could be.  Today it’s imperative because I don’t know if you’ve noticed, but human attention spans are shrinking like George Costanza coming out of the cold water in that classic episode of Seinfeld.  In fact, a new study by Microsoft says that humans now has less of an attention span than a common goldfish. The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds.  Fear not, I have some tips for you on how to be VERY interesting to your target audiences.  Join me for another Oscar-nominated episode of May the Best Brand Win on Entertalk.