Episode 174: Looking at Syndicated Content with Rick Smith, CEO of NewsUSA

Today a brand is only as good as its stories and its content.  That bodes extremely well for my guest, Rick Smith, the Founder and CEO of NewsUSA a leader in the syndicated content space.  We’re going to talk about content and what brands can do to tell a better story and amplify that story to reach audiences around the world.  Join me for another Peabody-award winning episode of May the Best Brand on Entertalk.

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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