Episode 176: Web Words

As society has advanced so has our ability to command language. Today words still matter in marketing.  Everything we do starts with words because our THOUGHTS start with words. One of the key tenets of StoryBrand is “people buy products and services only after reading the words that make them want to buy”   So if everything begins with words, then why do SO many websites fail to communicate clearly?  We’re going to look at why and give you some tips on HOW you can do a better job with your words on the show the Taliban calls “an abomination from the heart of the Great Devil himself” May the Best Brand Win only on Entertalk.


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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.