Music Business, Podcasts, May The Best Brand Win

Episode 177: Big Data, Big Lies

October 19, 2021

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There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit customer insights in real-time. Therefore, marketers can understand the tastes and preferences of their target audience.” Uh-huh. So let’s dispel this nonsense and get down to what marketers like you should be doing. Join me for another Nobel Prize winning episode of May the Best Brand Win only on Entertalk.

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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