Marketing, Music Business, Podcasts, May The Best Brand Win

Episode 73: Mind Science

November 18, 2017
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According to mind scientist (best job ever) Antonio Damsio “More may have been learned about the brain and the mind in the 1990s – the so-call ‘decade of the brain’ then during the entire previous history of psychology and neuroscience. And marketers need to be steeped in this stuff like a warm cup of camomile.  So we’re going deep into the mind to talk about co-created messaging and mental frames. You will be able to amaze your friends and be the life of any party after this American Music Award winning episode of May the Best Brand Win on Entertalk Radio.  

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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