Episode 79: Blaming Your Customers

Approaching the brink of bankruptcy once again Gibson keeps on stepping in it and this week’s comments from Henry J really didn’t make things better.  According to news sources, he spent a lot of time blaming the company’s financial troubles on “problems with the guitar retail industry” and “purists”. 🙂 Normally, this would be just a quick “losing” bit on the show, but I feel this idea of “blaming the customer” happens more often than you think and deserves a whole show about it. We’ll look at who else is doing it, why it’s so dumb and of course what you should be doing instead. And fret not, (get it) gentle listeners cause we’ll also hit who (other than Gibson) might be winning and losing this week in marketing and communications.  Join me, won’t you?


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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.