Marketing, Music Business, Podcasts, May The Best Brand Win

Episode 81: PESO Happy

March 17, 2018

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Marketing today is about mastering PESO when dealing with media. But what is paid, earned, shared and owned look like in the REAL media mix world? Just like a good DJ, you have to know how to mix this stuff up to keep your audiences dancing all night long. We’ll also see who’s winning and losing in marketing & communications this week. So join me as we explore the amazingly misunderstood world of PESO on the new episode of the Oscar-winning show May the Best Brand Win on Entertalk Radio.

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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