Episode 87: GDPR – The Consumer Strikes Back

Episode 87: GDPR – The Consumer Strikes BackHear more shows like this at https://entertalkradio.com/maythebestbrandwin
On May 25, the EU/UK based GDPR rules will take effect which govern how companies can collect and use consumer data. And if you have a website on the World Wide Web that COULD be accessed by citizens of the EU/UK, this means YOU. So, we’re gonna talk about it and especially why it took government intervention to do this when the evil empire of marketers could’ve just handled it by being less creepy and invasive. Way to go digital marketers! We’ll also hit who’s winning and losing and give you some tips to make sure your web operations are GDPR-approved, which I will define as “not nearly as creepy” (NNAC).

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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