Getting privacy wrong ends the marketing relationship and THAT is very bad. We know that marketers can own and lead this discussion instead of...
Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.
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Playlist - May The Best Brand Win
It’s said that marketing is about creating great relationships. First, we make people curious, then they want to be enlightened and spend some...
PR works with media on reviews to build trust for the brands we represent. On the show today, is Scott Tharler, an award-winning tech journalist who...
Branding is better when you make the customer feel AMAZING — like they just got laid. My guest today, Deb Gabor has written the book on branding...
They say “a picture is worth a thousand words,” but when not just ANY picture or image will do, smart marketers call on Renee Farias, a visual...
There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit customer insights in real-time...
As society has advanced so has our ability to command language. Today words still matter in marketing. Everything we do starts with words...
Is a hot dog a sandwich? No. And is marketing an unrelated bunch of tactics to make money? Nope. On today’s show I thought I might talk a bit about...
Today a brand is only as good as its stories and its content. That bodes extremely well for my guest, Rick Smith, the Founder and CEO of...
