Most of the danger of Cv-19 is fear. Fear is an emotion that requires a stimulus in the human brain. Now the mass media have tried...
Category - Marketing
Most website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a mental marathon of calories to...
One of the un-advertised powers of public relations has always been our ability to form and shape public opinion. And if you truly knew what PR could...
You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audience. Words matter. ...
Screenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure – the greater the pressure...
Episode 153: Save a Life. Stop Breathing (And other bad messages during trying times) If you’re managing marketing for a company during the COVID-19...
As good marketers, we know that the message/story and strategy come first, followed by design. But design is extremely important as long as it...
As the US deals with 270 deaths and 12K cases of coronavirus, while promoting the story with the power of 25 or 30 Super Bowls, the business world...
“I believe in journalism.” Yeah, when Walter Williams wrote that as part of The Journalist’s Creed, it was true of himself and most people. However...
Everything in marketing starts at the same place — words. Not logos, not photos, not videos, not anything but words. But the words we use can bring...
Now that we’re in full swing political season for the primaries, lots of stuff is being promised as “free”. Free has been used as a marketing hook...
If I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, is changing and the PR...
Did you know that more than 80 entities fought for your attention on Super Bowl Sunday and paid $5 million every 30 seconds to do it? Yep, that’s...
It’s been described as “the biggest toy store in the world for musicians and pro audio aficionados.” It’s also been called “the largest...
You have to admire technology and its ability to solve mankind’s various problems. Many problems you didn’t even know you had. Well, if you love...
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