To me, marketing should always be great. After all, we’re telling powerful stories about the customer’s favorite subject — themselves and their own...
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Category - Marketing
Marketing is about a lot of things, but one of the biggest is transformation. By providing cool products and services we can actually take people on...
Reputation comes from the Latin word reputationem, which means “consideration.” It’s how people consider, or label, you — good or...
Marketing means a lot of different things to different people but everyone who does it long enough develops a few tricks or hacks that REALLY work...
It seems like every day is Halloween in the world of bad marketing with more creeps, ghosts and ghouls in your in-box and social feed than you can...
Understanding (aka comprehension) is the most desired outcome of effective communications. But a lot of companies are in a BIG hurry to sell you...
There’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new CA Consumer Privacy Act goes into effect...
Oh it’s all the rage in the gig economy, fractional executives. That’s right, you too, can purchase a fraction of a senior execs time, tap into that...
Brand reputations are hard fought and won over time and usually the most valuable assets any business can possess. After all, if the brand is the...
We’ve talked about the importance of using intelligence in marketing before. And there are some who think using artificial intelligence can “improve...
There are thousands of brands out there all vying to be top in their categories. My company’s tag line and the name of this radio show is May the...
At its core, marketing is pretty simple. Learn what customers want, deliver it better than anyone else and build a strong relationship. Easy, right...
Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM. The new bachelorette party...
As we know, a publicity stunt is a planned event designed to attract the public’s attention to the event’s organizers or their cause...
In this day and age when it seems everyone is just waiting around to be offended by something YOUR company said or did, CRISIS public relations is...
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