It’s big, it’s loud, it’s just like a teenager who won’t leave his/room, it’s E3 and your favorite inciteful roving reporter of marketing was there...
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Category - Marketing
If you’re a music artist in 2019, the world is very different today than it’s been. There are no record labels to pay you, guide you (and take the...
Ding — you have a new LinkedIn connection request. Few things can be as exciting! “Wow, they want to connect with little ol’ ME!,” you...
One of THE biggest misconceptions about PR is that PR pros have buddies working in the media, pick up the phone and just GET media coverage through...
As Google will be quick to point out, yes, a machine can more quickly identify shapes, categorize things, and not miss any. Much better than our...
Did you know that six large companies control more than 90 percent of what Americans read, watch or listen to? It’s changed quite dramatically since...
It’s not only what you say but exactly HOW you say it that deepens marketing relationships and the tone a brand uses to communicate can be a very...
One of the most important aspects to your marketing is your message and yet, this key piece is skipped and trivialized by so many companies. So once...
And why? Because everyone is so…untrue. Privacy is shaping up to be THE battleground for business and marketing and you’re in luck because we’ll be...
Public Relations is a tough one to describe in 2019 mainly because there has been quite a blurring of marketing disciplines in the digital age. But...
Something happens to people when they become educated and learn a bunch of new fancy-sounding words. They use them in their writing. String enough...
Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig. We do it all the time –...
If you’re a marketer in 2019, you have a decision to make. Do I use a funnel or a magnet? And which one you use depends on what business you think...
Joining me on the show today is Scott Bailey — a sales professional and Sandler Sales Mastery Subject Matter Expert. Scott has facilitated over 250...
It’s been called everything from The Big Game (due to trademark licensing issues) to The Super Bowl of Super Bowls. It’s marketing’s biggest...
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