Category - Music Business

Here’s one for you. Do you think it’s ethical to persuade someone to do or buy something, even if it’s something they don’t want? Like so many things...

Once upon a time in a land far, far away, there was a young and good-hearted marketer who wanted people to notice the things his client (or...

Marketing is tougher than ever here in 2016 and there you are trying to make it work, trying to connect, create long-term relationships and rock the...

You meant to say X, but it came out a whole bunch of Y? I’ll tell you why in this episode as we examine how to deal with communications when the...

You get out your arrow, sharpen it, place it on the string, pull back perfectly, let it fly and what the heck!  You missed!  How is that possible...

They don’t believe you. They don’t trust you.  Now what? Well, the latest shiny new toy in the marketing box is known as “influencer marketing”...

Branding is harder than ever here in 2016 and the road to great relationships is filled with peril. Well-meaning companies either don’t connect...

Most people think truly great marketing comes like a thunderbolt of creativity from the heavens for only a few top brands out there, but did you know...

To play a gig, you need one really important thing (besides beer) — you need an audience — your audience with any luck.  Same is true in marketing...

Sometimes communications and PR programs are supposed to change people’s minds — a tall order. To even attempt this stuff, you must first have and...

Why do we do this crazy little thing called marketing? Behavior. Specifically sales behavior and it’s not a crime to admit it. But so few marketers...

Man, it’s everywhere… Just like the Zika virus and millennials looking down at their phones while playing Pokemon Go, it’s…BAD MARKETING.  This...