The marketing funnel has gotten quite a bit wider with the inclusion of things like blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO...
Category - Music Business
It’s time to dig into some business on business crime as we discuss how businesses market to other businesses or B2B Marketing. B2B is very...
Ahhh…LinkedIn, the world’s largest database of working people. You’re probably on there in some capacity, but the “business time” social network has...
Communications can be very exciting. So many tools to play with and use from press releases to social media to text messaging. But what sometimes...
Las Vegas was created for one very powerful and very sinful reason…to host big trade shows. But the greatest sin is when companies pay money to...
MARK RUBEL has taught audio, music technology, music business, and the history of rock to thousands of students since 1985. He has taught at various...
Moses Avalon is one of the top music business experts in the country. Having spent over 30 years in the business, he has seen the ups and downs and...
If you’re a communicator in 2016, it’s extremely likely that something your brand does or says will offend someone so get ready for it. What do you...
Keeping your brand in front of the right audiences is more challenging than ever in the digital world. This week’s episode digs into the latest in...
Today’s show we’re talking about myths in marketing. There are some things people believe about marketing that were once true, but aren’t anymore and...
In a world where people are literally sitting around waiting to be offended, brands enter crisis mode more than ever and it’s going to happen to you...
Today’s show we’re talking about launching stuff. One of the more common assignments PR/marketing firms get is to launch new products, new companies...
If a little bit of marketing is good, then a whole lot of it must be better, right? Dead wrong. This week’s show will focus on lead generation the...
All too often, brands are ready to talk first and ask questions later. This episode will explore powerful element of research and how it can...