Screenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure – the greater the pressure...
Audio
Category - Music Business
Episode 153: Save a Life. Stop Breathing (And other bad messages during trying times) If you’re managing marketing for a company during the COVID-19...
As good marketers, we know that the message/story and strategy come first, followed by design. But design is extremely important as long as it...
As the US deals with 270 deaths and 12K cases of coronavirus, while promoting the story with the power of 25 or 30 Super Bowls, the business world...
“I believe in journalism.” Yeah, when Walter Williams wrote that as part of The Journalist’s Creed, it was true of himself and most people. However...
Everything in marketing starts at the same place — words. Not logos, not photos, not videos, not anything but words. But the words we use can bring...
Now that we’re in full swing political season for the primaries, lots of stuff is being promised as “free”. Free has been used as a marketing hook...
If I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, is changing and the PR...
Did you know that more than 80 entities fought for your attention on Super Bowl Sunday and paid $5 million every 30 seconds to do it? Yep, that’s...
NAMM 2020 – Music Industry Big Picture – with Telefunken CEO, Toni Roger Fishman. #NAMMSHOW #NAMM2020 #Telefunken #MusicIndusrty...
It’s been described as “the biggest toy store in the world for musicians and pro audio aficionados.” It’s also been called “the largest...
NAMM 2020 – Music Industry Big Picture with GIBSON Historians, Greg & Sharon De Lorto & Teresa Topaz
NAMM 2020 – Music Industry Big Picture with GIBSON Historians, Greg & Sharon De Lorto & Teresa Topaz #NAMMSHOW #NAMM2020 #GIBSON...
NAMM 2020 – Music Industry Big Picture – with Positive Grid SVP Robert McCullar and Mad Sun Marketing’s Laura B. Whitmore #NAMMSHOW...
NAMM 2020 – Music Industry Big Picture – with Bass Virtuoso Magazine Editor at Large, Bunny Brunel #NAMMSHOW #NAMM2020...
NAMM 2020 – Music Industry Big Picture – with Auburn Road (Alicia, Paxton, & Kristen) and Manager, Michael Anderson #NAMMSHOW...