Brand reputations are hard fought and won over time and usually the most valuable assets any business can possess. After all, if the brand is the...
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Category - Music Business
We’ve talked about the importance of using intelligence in marketing before. And there are some who think using artificial intelligence can “improve...
D’Addario is a manufacturer of musical instrument strings and accessories for fretted and orchestral instruments. It is a family-owned business...
There are thousands of brands out there all vying to be top in their categories. My company’s tag line and the name of this radio show is May the...
At its core, marketing is pretty simple. Learn what customers want, deliver it better than anyone else and build a strong relationship. Easy, right...
Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM. The new bachelorette party...
As we know, a publicity stunt is a planned event designed to attract the public’s attention to the event’s organizers or their cause...
Michael Laskow has been helping songwriters, artists, and composers become successful in the music business since 1974. He began his career as an...
In this day and age when it seems everyone is just waiting around to be offended by something YOUR company said or did, CRISIS public relations is...
It’s big, it’s loud, it’s just like a teenager who won’t leave his/room, it’s E3 and your favorite inciteful roving reporter of marketing was there...
If you’re a music artist in 2019, the world is very different today than it’s been. There are no record labels to pay you, guide you (and take the...
Ding — you have a new LinkedIn connection request. Few things can be as exciting! “Wow, they want to connect with little ol’ ME!,” you...
Tony van Veen began his music career as a punk rock drummer and worked his way up to becoming the CEO of AVL Digital Group, the parent company of...
One of THE biggest misconceptions about PR is that PR pros have buddies working in the media, pick up the phone and just GET media coverage through...
As Google will be quick to point out, yes, a machine can more quickly identify shapes, categorize things, and not miss any. Much better than our...
