Did you know that six large companies control more than 90 percent of what Americans read, watch or listen to? It’s changed quite dramatically since...
Audio
Category - Music Business
It’s not only what you say but exactly HOW you say it that deepens marketing relationships and the tone a brand uses to communicate can be a very...
One of the most important aspects to your marketing is your message and yet, this key piece is skipped and trivialized by so many companies. So once...
And why? Because everyone is so…untrue. Privacy is shaping up to be THE battleground for business and marketing and you’re in luck because we’ll be...
Public Relations is a tough one to describe in 2019 mainly because there has been quite a blurring of marketing disciplines in the digital age. But...
Here is the premier of Al Schmitt’s interview on Making It with Terry Wollman. We had the honor of filming this at the historic Capitol Studios...
Jan Volz is a bassist and a founding member of the Contemporary Christian rock group, the 77’s. Jan was also Executive Producer at Exit Records in...
Something happens to people when they become educated and learn a bunch of new fancy-sounding words. They use them in their writing. String enough...
Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig. We do it all the time –...
If you’re a marketer in 2019, you have a decision to make. Do I use a funnel or a magnet? And which one you use depends on what business you think...
Joining me on the show today is Scott Bailey — a sales professional and Sandler Sales Mastery Subject Matter Expert. Scott has facilitated over 250...
It’s been called everything from The Big Game (due to trademark licensing issues) to The Super Bowl of Super Bowls. It’s marketing’s biggest...
It’s the world’s biggest and craziest music products show and anyone who ever WAS anyone was there — it’s The NAMM Show straight from the Tragic...
When one show just isn’t enough to cram in all of the juicy interview content you got on the show floor, you do two shows. And this one includes...
The world of music retail was forever changed in 1924 when Sam Ash opened his first store. Since then the family-run business is on its fourth...
