Ep 182: Talking Privacy with Jodi Daniels

Getting privacy wrong ends the marketing relationship and THAT is very bad. We know that marketers can own and lead this discussion instead of waiting to be fined by the results of it. But if we start with empathy, we can get privacy right. Joining me in this episode is legit, renowned privacy expert, Jodi Daniels from Red Clover Advisors to tell us what we need to know about all of the new privacy laws, including the recent Sephora fines—and what we should ALL be doing to respect the relationship and get our privacy right.

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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