It’s said that marketing is about creating great relationships. First, we make people curious, then they want to be enlightened and spend some...
Category - Podcasts
PR works with media on reviews to build trust for the brands we represent. On the show today, is Scott Tharler, an award-winning tech journalist who...
Branding is better when you make the customer feel AMAZING — like they just got laid. My guest today, Deb Gabor has written the book on branding...
They say “a picture is worth a thousand words,” but when not just ANY picture or image will do, smart marketers call on Renee Farias, a visual...
There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit customer insights in real-time...
As society has advanced so has our ability to command language. Today words still matter in marketing. Everything we do starts with words...
Is a hot dog a sandwich? No. And is marketing an unrelated bunch of tactics to make money? Nope. On today’s show I thought I might talk a bit about...
Today a brand is only as good as its stories and its content. That bodes extremely well for my guest, Rick Smith, the Founder and CEO of...
Shelly was born Mashelle Clark in Brooklyn, New York. An original member and cofounder of The Honey Cone, Shelly has had a remarkable career...
The currency of marketing has always been how interesting a particular product, service or company could be. Today it’s imperative because I...
Is it me or have things gotten really fake in the world lately? I mean, marketing has always been full of it, but lately it seems much worse. As...
Marketing has to be about generating leads. But how far are some companies willing to go to do it? How many “targets” will they bother to get...
Rick Rodriguez served as the Mayor of Downey California in 2018. He is founder of RMI International, an international security firm that operates in...
A conversation with the talented musician: OBLI
Interview with Australian music duo Cosmo and Pat Liney, aka COSMO’S MIDNIGHT