02/17/17 MTBBW: Episode 43: Under PR’s Hood

Public relations isn’t even 100 years old, yet it’s still one of the most misunderstood and misused “arrows” in the marketing and communications quiver. What does it REALLY do?  Why should you use and when are the best times to use it?  We’re going to demystify this profession and spin our way into oblivion on the next episode of May the Best Brand Win. And we’ll also discuss the mass media and their role in PR as well as who is winning and who is losing this week. Join me!

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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