As society has advanced so has our ability to command language. Today words still matter in marketing. Everything we do starts with words...
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Category - Marketing
Today a brand is only as good as its stories and its content. That bodes extremely well for my guest, Rick Smith, the Founder and CEO of...
Is it me or have things gotten really fake in the world lately? I mean, marketing has always been full of it, but lately it seems much worse. As...
Marketing has to be about generating leads. But how far are some companies willing to go to do it? How many “targets” will they bother to get...
2020 was a weird year for the world and for marketing. Here’s a quick recap of what happened and most importantly how YOU can make your marketing...
Eddy Pham is a legend in direct response world. Starting with his invention of the George Foreman Grill to the Snuggie, to the Comfeet Blanket —...
No matter what you sell, it probably comes in a box. And marketing has ways of making that box sell, sell sell. But joining me on the show today is...
If you’ve shopped or eaten at a mall or strip mall in your life, you’ve seen Sheldon Pont’s work. As a master of real estate for retail...
Here we sit in 2020 and we have no flying cars, no instant meal preparation machines, no space age clothes with matching boots. But we still have...
Well it happened. CES — canceled. NAMM Show — canceled. But YOUR company ISN’T canceled and YOU still have important marketing work...
They say entrepreneurs are unemployable because they’d rather MAKE a job than TAKE one. Well our guest on today’s program certainly fits that...
I was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up. Almost...
Math was not my favorite subject mostly because you couldn’t BS your way through it. There’s a process, an order to how you do it and there...
If you study marketing, you know about the four P’s. One of those P’s is PRICING. And with us today is an expert in pricing, Per Sjofos, the CEO of...
Why are some of the world’s most successful people NEVER late to meetings? Because time is the one thing which you cannot buy more. In my...
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