03/04/17 Episode 45: Marketing Mind Games

We humans LOVE to tell ourselves little stories. From the time we are very small, we learn about our world through them, entertain ourselves with them and literally create reality for ourselves (and others) using them. But are they really true? In this episode of May the Best Brand Win, we’re going to closely examine the narratives and mind games behind marketing approaches so that we can of course learn to easily manipulate and bend the will of our customers to something more financially appropriate for our companies and clients. Just kidding, it’s just marketing, not mind control —right?

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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