Marketing, Music Business, Podcasts, May The Best Brand Win

06/10/16 Episode 16: Offensive Communications

June 11, 2016
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If you’re a communicator in 2016, it’s extremely likely that something your brand does or says will offend someone so get ready for it.  What do you do when you offend?  Well, it depends on a number of different factors.  In other words, just like your relationship status on Facebook, “it’s complicated.” This week, we’ll dive right into offensive communications and teach you what to do when it happens to you. Of course, we’ll also look at who’s winning and losing out there in the wonderful world of marketing and communications!

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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