07/01/16 Episode 18: Mastering Trade Shows and Special Events

Las Vegas was created for one very powerful and very sinful reason…to host big trade shows. But the greatest sin is when companies pay money to participate in shows and leave opportunity and money right on the table like a Kit Kat for the snatching.  In this week’s episode, we’ll dive deep into trade shows and special events and give you some tips for how to make the most of them. We’ll also talk about who’s winning and losing in the wild world of marketing communications so get your boarding pass (and we board by rows) and your player’s club card ready!

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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