07/29/16 Episode 22: Inbound Marketing

The marketing funnel has gotten quite a bit wider with the inclusion of
things like blogs, podcasts, video, eBooks, newsletters, whitepapers,
SEO, and a host of others. But how do you make sure you target audience
doesn’t gag from the onslaught? This show will explore a lot of these
tools and give you an actual strategy for making sure your marketing is
more than a list of things to send out this week. We’ll also dig into
who’s winning and losing this week in marketing and communications so be
sure to tune in.

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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