Marketing, Music Business, Podcasts, May The Best Brand Win

081216 Episode 24: Consumer Behavior

August 13, 2016
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Why do we do this crazy little thing called marketing? Behavior. Specifically sales behavior and it’s not a crime to admit it. But so few marketers study the deep psychology needed influence that crazy machination of electrical impulses known as the human brain. We’re going to dive down deep in the gray matter and figure out how to bend people’s minds to your company’s will. (evil laugh, twisting mustache while plotting to take over world). Just kidding…or am I?  Tune in and see for yourself.

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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