Marketing, Music Business, Podcasts, May The Best Brand Win

10/07/16 Episode 28: Influence and Influencers

October 8, 2016
218 views
FacebookTwitterEmailWhatsApp

They don’t believe you. They don’t trust you.  Now what? Well, the
latest shiny new toy in the marketing box is known as “influencer
marketing” and while it appears similar to PR and in some cases PR firms
execute these plans, it’s quite different in many ways. Join me as we
dig deep into the subject of influence and influencers, giving you all
the pros and cons to help you decide if this is a tactic for you. Of
course we’ll also talk about who’s winning and losing this week in
marketing communications.

EnterTalk

View all posts

Add comment

Your email address will not be published. Required fields are marked *

Subscribe
Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

WWW.ROBERTSONCOMM.COM
More Episodes