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11/18/16 Episode 35: Going All Guerrilla

November 19, 2016
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In 1984, the groundbreaking book Guerrilla Marketing changed the way brands thought about the traditional rules of getting the word out. But as the mullet of Entertalk Radio’s Paul B. will attest, 1984 was a LONG time ago and we should probably figure out what it mean to “go guerrilla” in 2016-17. Of course, we’ll also talk about who’s winning and losing in this pre-Thanksgiving special heartwarming episode of May the Best Brand Win where everyone learns a valuable lesson. Save me a drumstick!

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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