Episode 136: What Marketers Should Know About The California Consumer Privacy Act

There’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new CA Consumer Privacy Act goes into effect and organizations are going to have to get IT, legal and marketing in the same room to manage it. I recommend the donuts with sprinkles to get this done cause everyone likes those. Before the storm hits, I’m going to go through the new law from the marketing point of view and tell you what you need to know. Better bring a poncho! And of course, I’ll dig into who’s winning and losing on another action-and-info packed rendition of May the Best Brand Win only on Entertalk.


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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.