To me, marketing should always be great. After all, we’re telling powerful stories about the customer’s favorite subject — themselves and their own needs. So they’re locked in. But when you look around at all of the thousands of marketing messages bombarding us every single day, they are telling a different story — a confusing story all about the company and ITS needs with ZERO mention of you. Big problem. So we’re going to talk about this topic and before it’s over Santa Scott is going to leave some useful tips on how to create really great marketing in 2020 for you! So tune in for another potentially amazing episode of May the Best Brand Win on Entertalk!