Marketing, Music Business, Podcasts, May The Best Brand Win

Episode 96: Marketing: Cost or Investment?

August 25, 2018
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There are two ways to view modern marketing, either as a cost or an investment.  And both ways have a case to made.  So in this episode, we’re going to go down the arguments for both sides and see if we can figure out an answer.  We’ll also hit who’s winning and losing in this wacky world of marketing & communications so please join us for another VMA-Award winning episode of my Mom’s favorite show, May the Best Brand Win on Entertalk Radio.

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

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