Episode 97: What’s in a Brand Name?

“A rose by any other name would smell as sweet.”  Right?   If you work in marketing sooner or later you’re gonna get the assignment of naming something. Maybe it’s a new program, a new product or even the company itself — But why do names matter so much?  Would Apple be as powerful if it were named Orange back in that garage?  And is there any science to naming things?  We’re going to dig into naming and how it relates to branding in the next Razzie-nominated episode of May the Best Brand Win on Entertalk Radio.  We’ll also run down who’s winning and losing this week in the world of marketing & communications so join me for another fun and fact-filled episode of the show!