Category - Marketing

It’s time to dig into some business on business crime as we discuss how businesses market to other businesses or B2B Marketing. B2B is very...

Ahhh…LinkedIn, the world’s largest database of working people. You’re probably on there in some capacity, but the “business time” social network has...

Communications can be very exciting. So many tools to play with and use from press releases to social media to text messaging. But what sometimes...

Las Vegas was created for one very powerful and very sinful reason…to host big trade shows. But the greatest sin is when companies pay money to...

If you’re a communicator in 2016, it’s extremely likely that something your brand does or says will offend someone so get ready for it.  What do you...

Keeping your brand in front of the right audiences is more challenging than ever in the digital world.  This week’s episode digs into the latest in...

Today’s show we’re talking about myths in marketing. There are some things people believe about marketing that were once true, but aren’t anymore and...

In a world where people are literally sitting around waiting to be offended, brands enter crisis mode more than ever and it’s going to happen to you...

Today’s show we’re talking about launching stuff. One of the more common assignments PR/marketing firms get is to launch new products, new companies...

If a little bit of marketing is good, then a whole lot of it must be better, right?  Dead wrong.  This week’s show will focus on lead generation the...

All too often, brands are ready to talk first and ask questions later.  This episode will explore powerful element of research and how it can...

There are a lot of tools to choose from and choose you must. But what you choose and how you use it can often determine a great mix or a gigantic...

Planning, Strategy and Execution.  We’ll hit — how marketing and war are eerily similar, the importance of planning your attack or defense, how to...

Live stream video — all the new services including Facebook Live and some good ways to use them Virtual reality and how brands will try to use it...