….And then the chicken just lays these fabulous golden eggs and all you have to do Mr. Farmer is go out and grab one each day and you’ll be set for...
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Category - Marketing
Journalism was once a fact-based unbiased way to talk about newsworthy events and thereby attract an audience. But as the Pew Research numbers have...
One of THE worst words in the history of public relations is “spin.” It’s not a compliment. It means people think you lie for a living. Good PR...
For the longest time, the Holy Grail of marketing was “awareness” because the assumption is once an audience is “aware” of us, then our problems are...
Oh it’s out there and as we journey on the right side of the line, the light side of the Force, etc., we see the other side — the dark side in full...
Has there ever been a less exciting word to describe YOUR awesome message than “content?” Yet, The Avengers was content. So was Lady Gaga’s...
Marketing goes deep, we all know that. But do we know just HOW deep it goes? In this episode of May the Best Brand Win, we’re going deeper than ever...
We humans LOVE to tell ourselves little stories. From the time we are very small, we learn about our world through them, entertain ourselves with...
Public relations isn’t even 100 years old, yet it’s still one of the most misunderstood and misused “arrows” in the marketing and...
Today you can own your own media channels. Yes, with absolutely no experience on how to run a media channel whatsoever, you can get one and blast out...
Turn your head and cough, sir….Place your feet in the stirrups, miss, Sigh. Here we go again. Most marketing today is still an invasive procedure...
Marketing, Communications, SEO, Public Relations, Promotions, Trade Shows — lots of arrows handled by many different archers out there but how does a...
You did well in 2016. You pushed it hard and you relaxed. Now it’s 2017 and we have a new president, new trade shows, new business and you’ll have to...
Another year and what has marketing learned? Yeah, not very much. But, we still have hope that the rest of them will catch up to us and start doing...
Different…Differentiated…Not the same as everyone else who does what you do…. This is what great marketing tries to do. We do it because if there’s...
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