There are two ways to view modern marketing, either as a cost or an investment. And both ways have a case to made. So in this episode, we’re going...
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Category - Marketing
Have you noticed we live in a tactical world — lots of companies DOING things, INVENTING things, BUILDING things but not always sure why. And then...
In the traditional communications model (from Jr. High) you have a sender (you) a receiver (them) and a message. And just like Jr. High, it’s so...
Well, it’s a tale as old as time — marketing wants more information about its audiences so it can craft the perfect individualized message just for...
What do you do when your audience (kinda) doesn’t trust you? That’s easy — You find someone they DO trust and get them to be your messenger. This is...
There was a time when I believed in common sense. I thought that people grew up, became educated and while making a mistake here and there along the...
Episode 90: Shaping Public Opinion Hear more shows like this at ….And how do WE feel about this issue, this movie, this event, this candy bar or even...
It’s big, it’s loud and crazy — it’s the Electronic Entertainment Expo in Los Angeles and there we see some of the biggest brands in interactive...
May The Best Brand Win – Episode 88: The Other Side of the Sword Hear more shows like this one at One goal of marketing/comms is to CUT through...
Episode 87: GDPR – The Consumer Strikes BackHear more shows like this at On May 25, the EU/UK based GDPR rules will take effect which govern...
Hear more shows like this at You see it (or smell it) everywhere regardless of whether or not you reside near a pasture per se. It’s BS, and beyond...
The problems are out there just waiting to be solved and who ya gonna call? That’s right, get ready to be vastly disrupted by some startups and...
Wow, there are quite a few companies just stepping in it right now and thus, we’re doing a show all about it — specifically what marketing &...
Let’s face it, people – there’s a whole lotta stupid in this world. Much more than can be addressed on this or any hour-long show. But we...
Making audiences aware of what we’re doing is a big job for marketing. But sometimes company leaders are “uncomfortable” with the bright spotlights...
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