Category - Marketing

“What gets measured gets managed,” they say and that’s certainly true.  But how do measure marketing’s success or failure in a given organization? ...

Mid-February is all about LOVE! And in today’s world, the press just aren’t getting much of it. Squeezed to the literal breaking point by lack of...

In the battle to win customer’s hearts and minds (and boost sales) marketers will do/try just about anything and that’s why we have such fun things...

2,000 companies, 115,000 of your closest personal buds, millions of dollars spent (on beer) and everyone asking the same question — WHO won this year...

As anyone told you that YOU have a great year-end. Shapely, supple and dare I say bouncy? Wait, are we still talking about marketing &...

For more shows like this one, visit and Connect To All Things Music. According to mind scientist (best job ever) Antonio Damsio “More may have been...

The professional services business is all about relationships which are (surprisingly enough) two-way streets. And sometimes clients (whether they be...

According to recent polls more than 80 percent of Americans get their news primarily from social media sites these days. …And it’s that pathological...

One of the greatest threats to communication has always been marketing. Sometimes devoid of ethics, common sense and any thought in general, armies...

People who have heard me speak over the years or worked with my company know that my view of branding is based on human emotional transference. Dale...

Marketing & Communications has never been easy, but today there are all new curveballs coming at you daily. In this episode of the Tony award...

Segment 1: Joining us today we have two of the top dogs from software developer Distillery in Santa Monica: Andrey Kudievskiy and Sam Wheeler...