Wow, there are quite a few companies just stepping in it right now and thus, we’re doing a show all about it — specifically what marketing &...
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Category - Music Business
Let’s face it, people – there’s a whole lotta stupid in this world. Much more than can be addressed on this or any hour-long show. But we...
Making audiences aware of what we’re doing is a big job for marketing. But sometimes company leaders are “uncomfortable” with the bright spotlights...
Jo-Ann Geffen, founder and President of JAG PR, began her four decade career in New York where she worked with comics, then music stars, some of whom...
Marketing today is about mastering PESO when dealing with media. But what is paid, earned, shared and owned look like in the REAL media mix world...
Generally, consumers (both b2b and b2c) do NOT trust marketing. And WHY would they? We have created a society where companies think it’s PERFECTLY...
Approaching the brink of bankruptcy once again Gibson keeps on stepping in it and this week’s comments from Henry J really didn’t make things better...
“What gets measured gets managed,” they say and that’s certainly true. But how do measure marketing’s success or failure in a given organization? ...
Mid-February is all about LOVE! And in today’s world, the press just aren’t getting much of it. Squeezed to the literal breaking point by lack of...
In the battle to win customer’s hearts and minds (and boost sales) marketers will do/try just about anything and that’s why we have such fun things...
Founded in 1872, Schoenhut Piano Co. has brought to life the same, patented, state-of-the-art toy piano that has made a name for itself time-and-time...
2,000 companies, 115,000 of your closest personal buds, millions of dollars spent (on beer) and everyone asking the same question — WHO won this year...
As anyone told you that YOU have a great year-end. Shapely, supple and dare I say bouncy? Wait, are we still talking about marketing &...
For more shows like this one, visit and Connect To All Things Music. According to mind scientist (best job ever) Antonio Damsio “More may have been...
The professional services business is all about relationships which are (surprisingly enough) two-way streets. And sometimes clients (whether they be...
