For the longest time, the Holy Grail of marketing was “awareness” because the assumption is once an audience is “aware” of us, then our problems are...
Audio
Category - Music Business
Oh it’s out there and as we journey on the right side of the line, the light side of the Force, etc., we see the other side — the dark side in full...
Track Star Entertainment was founded in 2001 by lifelong music entrepreneur Josquin des Pres. As a renowned producer, composer, musician, manager...
Has there ever been a less exciting word to describe YOUR awesome message than “content?” Yet, The Avengers was content. So was Lady Gaga’s...
Marketing goes deep, we all know that. But do we know just HOW deep it goes? In this episode of May the Best Brand Win, we’re going deeper than ever...
We humans LOVE to tell ourselves little stories. From the time we are very small, we learn about our world through them, entertain ourselves with...
Public relations isn’t even 100 years old, yet it’s still one of the most misunderstood and misused “arrows” in the marketing and...
Today you can own your own media channels. Yes, with absolutely no experience on how to run a media channel whatsoever, you can get one and blast out...
Turn your head and cough, sir….Place your feet in the stirrups, miss, Sigh. Here we go again. Most marketing today is still an invasive procedure...
Marketing, Communications, SEO, Public Relations, Promotions, Trade Shows — lots of arrows handled by many different archers out there but how does a...
You did well in 2016. You pushed it hard and you relaxed. Now it’s 2017 and we have a new president, new trade shows, new business and you’ll have to...
Another year and what has marketing learned? Yeah, not very much. But, we still have hope that the rest of them will catch up to us and start doing...
Different…Differentiated…Not the same as everyone else who does what you do…. This is what great marketing tries to do. We do it because if there’s...
This isn’t the “when a man loves a woman, they share a very special kind of hug” talk, but it’s important nonetheless. Managing great relationships...
In 1984, the groundbreaking book Guerrilla Marketing changed the way brands thought about the traditional rules of getting the word out. But as the...
